Never fight another zipper! Our magnetic lid and base make getting in and out of your ICEHOLE a breeze. The strong magnetic base pulls the lid closed with a "thunk" so strong, it sounds like grandma's fridge door.

The travel buckle holds the lid securely for transport, to help prevent accidental spills while on the go.

MOLLE (mah-lee) is an acronym for Modular Lightweight Load-Carrying Equipment and was developed by the US military as a way to attach and carry vary items while on the move. We've taken that same technology and put it on our best lightweight cooler.

With a wide variety of already available accessories like straps, holsters, bags and pouches, you can gear up for almost any adventure.

Using heat, pressure and superior design, we have created a cooler that takes the best traits of traditional hard side coolers, and puts them in the lightest package possible.

The semi-rigid EVA sides provide a thick wall of insulation and phenominal ice retention. No jiggling or slouching bodies like traditional soft sides.